
"Goodbye you needy, distracting pain in the arse; my mother was right about you"
Paul CarrWhat is it that makes
Ecademy so hideously unattractive, so akin to a happy clappy cult? Members I've come across are a mix of no hopers straight out of the
Stepford Wives and evangelists offering to give you the confidence you didn't know you didn’t have.
Ok, I'm a bit angry with them so may come across a bit strong but I'm trying to be unbiased. Ecademy can't be all that bad? Feedback from members is excellent. In fact you never see a bad comment. Take a look at this one:
"I am an avid Ecademist. It is a network which works - has dynamism and serves its members. The founders are untiring in keeping a personal relationship with the members. By comparison - Linked-in, Xing etc are cold and impersonal."
This was posted underneath one of the best
TechCrunch UK articles ever which I'll come back to in a moment.
It seems you are either an Ecademy type or you’re not. I'm happy to say I'm not. Like thousands of others I naively joined when I started a business many years ago and am still on their database counting towards their 1.9 million members. As co-founder (
Billy Graham understudy)
Thomas Power has confirmed, only 190,000 active members log on a month so it's hard to estimate how many of those 1.9 million have lapsed but it has to be a good few hundred thousand. Since I joined I have been regularly contacted by the type of people I define as freaks (a true Ecademist would be a little more complimentary). My first ever read:
"If you want any introductions to other Ecademy members then please let me know. I have about 150 people in my online network covering most skills, and I am quite good at finding 'horses for courses'. My company works with growing businesses with a specialisation in fresh thinking and creating new ideas that will aid growth. If you want to have a chat sometime and bounce some ideas around then please do give me a call.
Good luck
Simon Read
www.simonread.com"
150 people - whoopeedoo! He was so good at 'horses for courses' that his website no-longer goes to a site about him, it's now 'parked' by acquirethisname.com and temporarily redirects to an online poker site. Of course I could be wrong. Maybe Mr Read decided that dot coms were so 2007 and went for a dot name instead. I can't really be bothered to check. Ok, bit of bad luck with that one, perhaps if I'd responded to him all those years ago things could have been different for simonread.com. My next message read:
"Hello. I notice that you are new to Ecademy. I'd like to say hello and welcome. It’s a very friednly (sic) place here...Wishing you well,
A.
www.sparkleinbusiness.co.uk"
Leave me alone! I hate all this American false friendliness! Poor A. It seems she's no longer 'sparkling in business' either. But I bet she's still counted in the 1.9 million members.
OK forget the messages, you get the gist. On to compatibility. Finding other 'members like me'. A great idea for a feature - if it works. So, let's see who I'm like. One click later and there are pages of people like me. Just like me. Magic!
Not giving away any names, here’s who I match with: someone who offers profile makeovers; someone working for the University of Life; An intuitive leader from Intuitive Leadership LLP; a WiseTiger; two life coaches; and this business guru:
"If you have ever wanted to speak in public without fear and in a way that makes others want to listen -- I can help. If you have even wanted someone to help you to write better speeches, presentations, promotional material and sales letters, talk to me. If you have ever wanted someone to deliver your presentations for you, write your direct mail, brochures, speeches, websites -- I'm your man."
So, do I need to give you my feelings on the subject or are they clear enough. And I haven't even got on to their events yet, or their weirdo, loves the sound of his own voice, 70's throwback Mike Southern -
The Beermat Entrepreneur. Another time.
Yesterday I read Penny (co-founder and wifelet of Thomas) Power's latest blog. I was very nearly ill. The tone, the smugness, she really has no idea how she sounds which is totally clear from reading more of her blogs all in the same tone.
Please read it hereThere's no matter of fact in this article at all. Just a bunch of sentences that sound nice and make Penny sound even nicer. "In ten years we have never argued, never disagreed on the strategy" / "I call myself the Heart of Ecademy, I am the 'Intention', Thomas is the 'Brain' of Ecademy, the thought leader and the head of the community; Glenn is our 'Nervous System', he keeps us all working, joins us up, he is our CEO, he is the 'Tools" / "Everyday, when I am on the computer, answering messages, when I am training, speaking or meeting members, I have only them in my thoughts "what can we do to help your business get stronger", that is why I get up in the morning. That is why I love Ecademy."
So, a rare occurrence for me, I decided to post a comment.
"That has to be the most sycophantic, smug, self-appreciating article I have ever read. Do you look at yourself in the mirror every morning and tell yourself how great you are"
Within minutes my account was suspended. So I wrote to Thomas and told him how I resent the policing system they have which only keeps the nice articles showing. He did respond but not with any real explanation.
I want to refer you back to
Mike Butcher's piece back in February. It was only a short piece just about the company being ten years old.
You can read it here. Nothing special except for Thomas Power's lack of clarity on their numbers. It was the comments that followed that really made this incredible reading.
In summary, after the article the first few comments were pretty genuine. Then suddenly a flurry of comments appeared that were not just pro Ecademy but real loyalist kind of stuff. Mike Butcher then suggested that these were being prompted by the Power's. It then transpired that Thomas had, in fact, put a link to the article on his blog as well as on Twitter. Thomas and Penny also both put their defensive comments in. It didn't stop there. One of the Power's business partners
Roger Hamilton was then cited in a few subsequent postings. At the time he was being investigated on a number of claims that he was extracting money from small businesses by dubious means. One of the actual claimants also posted a comment. Mike ultimately had to close the piece. This one sneaked in, and as it was on TechCrunch, it was not hidden like mine:
"I was a member of Ecademy but got fed up with the Law of Attraction rubbish. Apparently people can state, for instance, that the Jews brought the Holocaust upon themselves, or that cancer sufferers attracted the disease to themselves and still remain as members of Ecademy. But don’t mention Roger Hamilton, the well known scam artist, you will be thrown out immediately."
We can speculate quite a lot from this. 1) Can the Power's take constructive criticism? - I guess we'll see soon enough 2) Do they over manipulate their own images to come off as squeaky clean friends of the small business - in a kind of Scientologist style? 3) Are there fascist undertones within their leadership? I'm not suggesting there are, just speculating, and 4) Are they involved in any of the alleged scams that their business partner Roger Hamilton was?
Who can say? But I can tell you this. I don't want any part of their organisation in my life. They have created a community that is a breed of its own and I'm very proud to say I'm not an Ecademist.
Goodbye Ecademy